

<!DOCTYPE html>
<html class="no-js" lang="en">

<head>

    <meta charset="utf-8" />
	<meta name="viewport" content="width=1000" />
	<meta name="google-site-verification" content="uNvf86RjfNKkgtnYaU1yBFHq35Z_BmoVssB8dmk31ic" />

	<title>Ingenious Media | Risk control
	</title>
	
	<style type="text/css">
		
		@import url("http://fast.fonts.com/t/1.css?apiType=css&projectid=aa4540f3-7d40-4c5e-9673-6ec42d2b638f");
		
		@font-face{
			font-family:"Avenir LT W01 85 Heavy";
				src:url("/Fonts/f61bf0f6-c193-4100-b940-12a1a01dcee5.eot");
				src:url("/Fonts/f61bf0f6-c193-4100-b940-12a1a01dcee5.eot?iefix") format("eot"),
					url("/Fonts/7147ec3a-8ff8-4ec9-8c5c-bd1571dc6ae6.woff") format("woff"),
					url("/Fonts/d1dc54b2-878d-4693-8d6e-b442e99fef68.ttf") format("truetype"),
					url("/Fonts/731dd4d3-64da-427d-ba61-01575b3cf3f7.svg#731dd4d3-64da-427d-ba61-01575b3cf3f7") format("svg");
		}
		
		@font-face{
		font-family:"OfficinaSerifITCW01-Boo 734540";
			src:url("/Fonts/d29a1003-aa62-4492-a4ab-3b649c7efccd.eot");
			src:url("/Fonts/d29a1003-aa62-4492-a4ab-3b649c7efccd.eot?iefix") format("eot"),
				url("/Fonts/d8999082-96b7-4355-bab1-d135f4e4bee7.woff") format("woff"),
				url("/Fonts/e0a4e45b-0b2e-4b30-82d9-808d85415dc9.ttf") format("truetype"),
				url("/Fonts/9e9b325c-b638-44e5-9889-91dd0d826f86.svg#9e9b325c-b638-44e5-9889-91dd0d826f86") format("svg");
		}
	</style>
	
	<link rel="stylesheet" href="/css/style.css?09022012" />
	
	
		
	<meta name="description" content=""/>
	<meta name="keywords" content=""/>
	
	
	<script type="text/javascript" src="/js/mootools-core-1.3-full-compat-yc.js"></script>
	<script type="text/javascript" src="/js/mootools-more-1.3.2.1.js"></script>
	<script type="text/javascript" src="/js/simple-carousel-src.class.js"></script>
	<script type="text/javascript" src="/js/modernizr.js"></script>
    <script type="text/javascript" src="/js/mooselecta.js"></script>
  	<script type="text/javascript" src="/js/inc_basic.js"></script>
   	<script src="/js/SqueezeBox.js"></script>
	
	<script>
		window.addEvent('domready',function(){
			SqueezeBox.initialize({
				parse: 'data-squeeze'
			});
			SqueezeBox.assign($$('a.SqueezeBox'));
 
   
            

            $$('a.open-new-win').addEvents({
                'click':function(){
	                window.open(this.href);
	                return false;
                },
                'keypress':function(){
	                window.open(this.href);
	                return false;
                }
            });

        });
    
    </script>
    
   
</head>
<body class="theme5">


	
    <div class="bg4">
        <header id="topheader">
		    <div id="top">
		        <div id="top-content">
			        <div id="links">
				        <a href="/" class="homelink"><span class="hide">[</span>Home<span class="hide">]</span></a>
				        <a href="http://www.imaclimited.com" class="link"><span class="hide">[</span>IMAC<span class="hide">]</span></a>
				        <a href="http://www.ingeniousvcts.co.uk" class="link vcts"><span class="hide">[</span>VCTs<span class="hide">]</span></a>
				        <div id="dd-container">
							<span class="link dropdown"><span class="hide">[</span>Investment opportunities<span class="hide">]</span></span>
							<div id="dropdown">
								<a href="/asset-management/global-growth-fund" class="iam">Global Growth Fund</a>
								<a href="/Investments/Investment-opportunities/Media/Film-Production/Aurora-Film-Partners">Aurora Film Partners</a><a href="/Investments/Investment-opportunities/Media/Film-Production/Big-Screen-Productions">Big Screen Productions</a><a href="/Investments/Investment-opportunities/Media/Television-Production/Ingenious-Broadcasting-EIS-PLCs">Ingenious Broadcasting EIS PLCs</a><a href="/Investments/Investment-opportunities/Estate-Planning/Ingenious-Broadcasting-LLP">Ingenious Broadcasting LLP</a><a href="/Investments/Investment-opportunities/VCT/Ingenious-Entertainment-VCT-12-G-Share">Ingenious Entertainment VCT 1&2 G Share</a><a href="/Investments/Investment-opportunities/Estate-Planning/Ingenious-Estate-Planning">Ingenious Estate Planning</a><a href="/Investments/Investment-opportunities/Media/General-Media-Investment/Media-Opportunities-Fund">Media Opportunities Fund</a><a href="/Investments/Investment-opportunities/Media/Film-Production/Oriel">Oriel</a><a href="/Investments/Investment-opportunities/Media/Film-Production/Senior-Film-Fund">Senior Film Fund</a><a href="/Investments/Investment-opportunities/Media/Film-Production/Shelley-Media-Fund-6">Shelley Media Fund 6</a>
							</div>
						</div>
			        </div>
			        <div id="search">
				        <form action="/search" method="post">
					        <fieldset>	   
					            <label for="siteSearchText">Search</label>         
						        <input type="text" name="siteSearchText" id="siteSearchText" maxlength="100" value="Search..." onfocus="ClearInput(this,'Search...')" />
						        <button type="submit"><span class="hide">Search</span></button>
					            <div class="clear"></div>
					        </fieldset>
				        </form>
			        </div>
		        </div>
	        </div>
			<h1>
			    <a href="/asset-management" class="home"><span class="hide">[</span>
			    <img src="/images/headings/ingenious_asset_management.png" alt="INGENIOUS ASSET MANAGEMENT" />
			    <span class="hide">INGENIOUS</span>
			    <span class="hide" id="h1extend">ASSET MANAGEMENT</span><span class="hide">]</span></a>
				
				<script type="text/javascript">
			        //$('h1extend').setStyle('padding-top','0px');
                </script>
                
			</h1>
			<nav>
				<ul><li class = "theme1  hasChildren first"><a href="/about-us" class="">About us</a></li><li class = "theme1  hasChildren"><a href="/news" class="">News</a></li><li class = "theme2  hasChildren"><a href="/investments" class="">Investments</a></li><li class = "theme3  hasChildren"><a href="/ventures" class="">Ventures</a></li><li class = "theme5 childselectedl1  hasChildren"><a href="/asset-management" class="">Asset Management</a></li><li class = "theme4  hasChildren"><a href="/corporate-finance" class="">Corporate Finance</a></li><li class = "theme1"><a href="/our-people" class="">Our people</a></li><li class = "theme1  hasChildren"><a href="/careers" class="">Careers</a></li><li class = "theme1 last"><a href="/contact-us" class="">Contact us</a></li></ul>
				<div class="clear"></div>
			</nav>
		</header>
    
    <div id="content-container">
    
		<nav class="navnomodule">
			<ul><li class = "theme5 first"><a href="/asset-management/about-ingenious-asset-management" class="">About Ingenious Asset Management</a></li><li class = "theme5  hasChildren"><a href="/asset-management/portfolio-management" class="">Portfolio management</a></li><li class = "theme5  hasChildren"><a href="/asset-management/offshore-portfolio-management" class="">Offshore portfolio management</a></li><li class = "theme5"><a href="/asset-management/investment-services-for-charities" class="">Investment Services for Charities</a></li><li class = "theme5 childselectedl2  hasChildren"><a href="/asset-management/our-approach-to-investing" class="">Our approach to investing</a><ul><li class = "theme5 first"><a href="/asset-management/our-approach-to-investing/asset-allocation" class="">Asset allocation</a></li><li class = "theme5  selectedl3"><a href="/asset-management/our-approach-to-investing/risk-control" class="">Risk control</a></li><li class = "theme5"><a href="/asset-management/our-approach-to-investing/constructing-efficient-portfolios" class="">Constructing efficient portfolios</a></li><li class = "theme5"><a href="/asset-management/our-approach-to-investing/fund-selection" class="">Fund selection</a></li><li class = "theme5 last"><a href="/asset-management/our-approach-to-investing/your-investment-director" class="">Your investment director</a></li></ul></li><li class = "theme5"><a href="/asset-management/investment-performance" class="">Investment performance</a></li><li class = "theme5"><a href="/asset-management/global-growth-fund" class="">Global Growth Fund</a></li><li class = "theme5"><a href="/asset-management/professional-advisers" class="">Professional advisers</a></li><li class = "theme5  hasChildren"><a href="/asset-management/news-and-publications" class="">News and publications</a></li><li class = "theme5"><a href="/asset-management/our-people" class="">Our people</a></li><li class = "theme5"><a href="/asset-management/contact-ingenious-asset-management" class="">Contact Ingenious Asset Management</a></li><li class = "theme5 last"><a href="/asset-management/client-log-in" class="access">CLIENT LOG IN</a></li></ul>
		</nav>
    
	
		<div id="content" class="nomodule">
		    
            <div id="content-inner">
            
                
                <div id="introimage">
                    <img src="/clientimages/Asset_managment_1_17082011094745.jpg" class="ImageArea" title="Asset Management (our approach)" alt="Asset Management (our approach)" />
                </div>
                
                
                <h2>Risk control</h2>
                
                <p>We define &lsquo;investment risk&rsquo; as &lsquo;the chance of losing money&rsquo;. There are several threats to the erosion of investors' capital and these are the risk factors we focus on. The main ones are:</p>
<p><strong>i) Price volatility</strong></p>
<p>Some asset prices swing around on a daily basis. Some see dramatic changes in their price over an extended period. These changes reflect the normal workings of a market. On occasion, price movements may reduce the value of the asset to below the price paid for it, thus creating a paper loss. This volatility in asset prices and the value of a portfolio in its entirety is modelled and managed using our proprietary risk model, <a href="/asset-management/our-approach-to-investing/constructing-efficient-portfolios" title="asset-management/our-approach-to-investing/constructing-efficient-portfolios">Efficient Frontier<sup>&#1257;</sup></a><span class="hide">|</span>.</p>
<p><strong>ii) Liquidity risk</strong></p>
<p>Certain assets are highly illiquid and we tend to avoid them, typically only purchasing them with the prior agreement of the client. Others may have no liquidity ahead of a fixed maturity date, such as capital guaranteed structured notes, whose guarantee applies only at maturity. In these cases, we negotiate a degree of secondary market liquidity ahead of maturity. If we are not satisfied, we do not invest.</p>
<p><strong>iii) Mispricing</strong></p>
<p>Prior to making an investment, we ensure we fully understand how it is priced. If the methodology is not appropriate in our view, or the process is too opaque, we will not invest.</p>
<p><strong>iv) Fraud</strong></p>
<p>Although thankfully fraud is very rare, it does happen on occasion. We seek to minimise the risk of fraud by restricting ourselves to working and investing with mainstream reputable managers. Our thorough due diligence process always includes a face-to-face meeting with the manager. Ultimately, however, we also have to rely on our experience and judgment to avoid fraudulent operators.</p>
<p><strong>v) Counterparty risk</strong></p>
<p>We tend to restrict our counterparty exposure to those with the highest credit ratings available. For example, we generally limit bond exposure to government or supra-national bonds, which are AAA-rated.</p>
<p>When investing in corporate bonds, we restrict this to investment grade only. Our preference is to invest in corporate bond funds where the counterparty risk is spread widely across a large portfolio of names. For larger clients, we may invest directly in corporate bonds. This would only happen if we could achieve a sufficient spread of bonds and the bonds were single &lsquo;A&rsquo; or better. We would only make these investments with the prior agreement of the client.</p>
<p>For structured notes we would require the counterparty to be at least &lsquo;AA&rsquo; rated. If not, we would require gilt backing (&lsquo;AAA&rsquo;) for the note.</p>
<p><strong>vi) Manager Risk</strong></p>
<p>There is, of course, a risk that fund managers under-perform, whatever their track record.</p>
<p>Our exacting due diligence process, which must be completed prior to investing in a fund, is designed to reduce this. It consists of the following elements:</p>
<p>i) The manager of the fund is required to&nbsp;provide&nbsp;a wide range of information about the fund and its management company (e.g. fund size, pricing, performance, investment objectives, process, management experience).</p>
<p>ii) Qualitative analysis. The primary source of information for this is face-to-face meetings with the manager. We will not invest in a fund without having met the manager first. In particular, we want to explore&nbsp;his or her&nbsp;attitude to risk and wealth preservation, as well as the culture of the firm and&nbsp;its investment process.</p>
<p>iii) Quantitative analysis. Our investment managers, supported by our Head of Risk Management, analyse the facts relating to historical trends in performance and risk.</p>
<p>iv) Finally, before inclusion in models or client portfolios, research carried out by individual analysts, focusing on the people, processes, philosophy and performance of a particular fund, is reviewed by our other investment directors.</p>
<p>Ultimately, we cannot eliminate risk, nor do we claim to do so. We seek to identify and eliminate unintended risks and to ensure that&nbsp;the risks that are&nbsp;taken are recognised, both in their nature and their magnitude.</p>
                <div id="disclaimer">
                    <p>Ingenious Asset Management Limited is authorised and regulated by the Financial Services Authority.</p>
                </div>
                
           
                <div class="clear"></div>
            
            </div>
            <div id="content-modules">
                
            </div>
            <div class="clear"></div>
        </div>
        <div class="clear"></div>
    </div>
        

		<footer>
		
            
		    <nav>
			    <a href="/sitemap"><span class="hide">[</span>Sitemap<span class="hide">]</span></a>
			    <a href="/legal-notice"><span class="hide">[</span>Legal notice<span class="hide">]</span></a>
			    <a href="/privacy-policy"><span class="hide">[</span>Privacy policy<span class="hide">]</span></a>			
			    <!--<a href="http://www.twitter.com" class="twitter"><span class="hide">[</span>Follow Ingenious on Twitter <img src="/images/twitter.gif" alt="Twitter" /><span class="hide">]</span></a>
			    <a href="http://www.facebook.com" class="facebook norightmargin"><span class="hide">[</span>Join us on Facebook <img src="/images/facebook.gif" alt="Facebook" /><span class="hide">]</span></a>-->
		    </nav>
			<p>&copy;2012 Ingenious Media Holdings plc. All rights reserved. Registration No. 6525088 Registered in England and Wales. Registered Office 15 Golden Square London W1F 9JG</p>
	    </footer>
	    
	</div> <!-- End Container -->
	    
    <script type="text/javascript" src="/include/taglinks.js"></script>

	<script type="text/javascript">
		var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
		document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
	</script>
	<script type="text/javascript">
		var pageTracker = _gat._getTracker("UA-3985007-6");
		pageTracker._initData();
		pageTracker._trackPageview();
	</script>
</body>
</html>


