Our approach to investing
At the heart of our investment approach is the understanding that clients are not necessarily averse to taking risk but that they are particularly sensitive to losses. This subtle, yet important, difference is a key aspect of our investment approach.
That's why we believe it is important to align our interests with those of our clients, by investing our money alongside theirs, using exactly the same funds and investment process.
No investment management company has a monopoly on outstanding people or great ideas. Consequently, we enhance our stock-picking expertise by investing in funds run by proven specialists from other investment houses. This means you have access to the best in the entire market.
Over the years, we have been convinced that this approach delivers better risk-adjusted returns for our clients.
In summary, we adhere to the following principles:
- Focus on achieving returns ahead of cash and increasing the real wealth of our clients
- Asset allocation is the primary determinant of long-term investment returns
- Understand and manage investment risk, particularly the risk of loss of capital
- Appraise and, where appropriate, adopt and develop new investment techniques
- Back our judgement and invest our own money alongside our clients
Ingenious Asset Management Limited is authorised and regulated by the Financial Services Authority.